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The my Power Bank! from VARTA: mobile energy transformed into a work of art

Personalization is the most consistent consumer trend of the 21st century. Consumers are expressing their creativity in the design of cars, shoes and other everyday objects. Now VARTA Consumer’s my Power Bank! offers a power bank that people can personalize. Thanks to its white surface and the included permanent marker and three stencils, this practical portable charger is also a tiny canvas. my Power Bank! will be available in stores starting in September 2017.

People have an innate desire to set themselves apart from their environments. It starts in childhood when kids give white walls a new coat of paint, much to the chagrin of their parents, and continues in school when teenagers doodle the names of their best friends and favorite musicians on pencil cases and backpacks. Later the desire for personalization pops up again when people furnish their first apartments, for example. While the objects involved may change over time, the desire to express one’s personality through creativity remains the same.

Show your personality – with your individually designed my Power Bank!

Now VARTA Consumer’s new my Power Bank! finally makes it possible to personalize one of the most important gadgets of modern everyday life. With individually customizable white surfaces on the front and back, this handy bundle of energy offers ample space to achieve a look that is truly unique look from every angle. It comes with a black waterproof marker, and those who like color you can let their creativity run wild with similar markers in a variety of colors. The package also includes three stencils – featuring a mandala, unicorn, heart and letters – that make it easy to apply the first brushstrokes and provide inspiration to get started right away.

my Power Bank!                                      

Dimensions (W x H x D):     64 x 96 x 22 mm                                       
Weight:                                 179 g                                                          
Perfect to charge:                Up to one tablet or two smartphone batteries*                          
Capacity:                              6000 mAh
Warranty:                              3 years
RRP (incl. VAT):                    € 19.99

my Power Bank! includes:

  • Black waterproof maker
  • Three different stencil templates
  • White 50 cm Micro USB charging cord

Well prepared, no matter where, with my Power Bank!

With its impressive 6000 mAh capacity, the my Power Bank! not only provides enough energy to charge up to one tablet or two smartphone batteries*, but can also charge two devices simultaneously thanks to its two USB ports. Its 2.4 A high-speed charging capacity is ideal for rapidly charging smartphones, tablets and other gadgets. The portable charger’s handy size means it offers a perfect energy boost for anywhere, and the built-in LED lights up the darkness. A practical 50 centimeter Micro USB charging cord is included. And the my Power Bank! also wins users over with tried-and-tested VARTA quality and safety standards: with short circuit, overheating and overcharge protection, VARTA gives people a reliable, worry-free package for just €19.99.

* Based on the iPhone 5S and Samsung Galaxy Tab® 4 7.0; performance may vary by device.

Request a sample:

Are you a journalist and feel like testing a VARTA my Power Bank! No problem! We are happy to arrange to send you a sample. Simply get in touch with us by writing to varta@haebmau.de.

Further information can be found at www.varta-consumer.com and on VARTA Consumer’s official Facebook page.


VARTA AG produces and markets a comprehensive battery portfolio, ranging from microbatteries, household batteries, energy storage systems to customer-specific battery solutions for a wide range of applications, and, as a technology leader, sets industry standards in key areas. As the parent company of the Group, it operates in the business segments “Microbatteries & Solutions” and “Household Batteries”.
The “Microbatteries & Solutions” segment focuses on the OEM business for microbatteries as well as on the lithium-ion battery pack business. Through intensive research and development, VARTA sets global standards in the microbattery sector and is a recognized innovation leader in the important growth markets of lithium-ion technology and primary hearing aid batteries. The “Household Batteries” segment comprises the battery business for end customers, including household batteries, rechargeable batteries, chargers, portable power (power banks) and lights as well as energy storage devices. The VARTA AG Group currently employs almost 4,000 people. With five production and manufacturing facilities in Europe and Asia, and distribution centers in Asia, Europe and the USA, VARTA AG’s operating subsidiaries are currently active in over 75 countries worldwide.

Contact Varta

Christian Kucznierz
Head of Corporate Communications
VARTA-Platz 1
73479 Ellwangen

Phone: +49 79 61 921-2727


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