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2017-07-12

Despicable? Anything but! The Minions are back and they’ve brought along the new VARTA Minions kids lights!

Genuine Minions fans enthusiastically shout “BANANAAA!” when they see the expanded Minions range from VARTA Consumer Batteries. Because now, thanks to the Minions Head Light and the Minions Lantern, these popular yellow heroes join little and big adventurers on every voyage of discovery. Starting June 30th, the banana-crazy Minions will be making a comeback in movie theaters with their latest film “Despicable Me 3”. To accompany the new movie, the Minions Head Light goes on sale in June 2017 and the Minions Lantern will be available starting in July 2017.

The comeback of Felonious Gru’s yellow helpers

The loveable Minions have been heroes on the silver screen ever since their first appearance in the film, “Despicable Me”, which debuted in movie theaters seven years ago. Not only children, but also many teenagers and adults are enthusiastic fans of the irresistible Minions and their ringleader Felonious Gru. Under the leadership of Mel, the newest Minion, the little yellow fellows will again conquer cinemas and win the hearts of moviegoers with “Despicable Me 3”, which premieres this summer. VARTA’s new kids lights are practical, attractively styled daytime and nighttime companions for everyone who wants to follow the Minions on their own exciting journey. These new lights inspire fans aged three and up to be creative and to experience their own adventures.


                                                    Minions Head Light                               Minions Lantern

Dimensions (W x H x D):         83 x 46 x 53 mm                                    (W x H):  108 x 270 mm
Weight:                                    63 g                                                         148 g
Beam range:                            up to 4 m                                                 up to 3 m
Runtime:                                  up to 1.2 h                                               up to 35 h
Total light output:                   up to 13 lm                                              up to 38 lm
Light source:                           1 x SMD warm white LED                       1 x SMD cold white LED
Batteries (incl.):                     1 x AAA High Energy                               4 x AA High Energy (not included)
Guarantee:                               3 years                                                    3 years
RRP (incl. VAT):                      € 11.99                                                      € 12.99


The luminous Minions Head Light for big and little adventurers

Whether in a park, on a playground or at a campsite, the Minions Head Light assures optimal visibility and leaves both hands free for playing. By simply pressing the easily accessible button on the circular head light, the glowing eye in Minions goggles styling lights the way to the next adventure. To assure that the Minions Head Light with its comfortable foam padding always fits perfectly, the washable head strap can be shortened or lengthened to suit heads of all sizes. The head light has a screwed compartment for its batteries and has passed tests which prove that it’s tough enough to survive a fall from a height of one meter. These features make the head light more than just a fun accessory: it’s also a child-safe and robust companion for voyages of discovery.


Full light ahead with the Minions Lantern

Dave, Kevin, Stuart, Bob and their friends try to “outdance” one another on the lantern, and the print of the popular Minions around the transparent viewing window of the blue-and-yellow light invites everybody to join the fun. A rotatable on-off switch makes it child’s play for even the littlest Minions fans to easily operate this handy lantern. With its pastel-blue handle and hinged banana-yellow hook, the Minions Lantern is an indispensable companion and accessory: it can be conveniently carried by its handle or its hook, and it can also be hung from a tree branch, a tent post or a backpack to leave both hands free. As the Minions say, “Nu le pinyu!” – “Time for adventure!”.


Request a sample:

Are you a journalist and feel like testing a Minions Head Light or Lantern? No problem! We are happy to arrange to send you a sample. Simply get in touch with us by writing to varta@haebmau.de.

Further information can be found at www.varta-consumer.com and on VARTA Consumer’s official Facebook page.


About VARTA AG


VARTA AG produces and markets a comprehensive battery portfolio, ranging from microbatteries, household batteries, energy storage systems to customer-specific battery solutions for a wide range of applications, and, as a technology leader, sets industry standards in key areas. As the parent company of the Group, it operates in the business segments “Microbatteries & Solutions” and “Household Batteries”.
The “Microbatteries & Solutions” segment focuses on the OEM business for microbatteries as well as on the lithium-ion battery pack business. Through intensive research and development, VARTA sets global standards in the microbattery sector and is a recognized innovation leader in the important growth markets of lithium-ion technology and primary hearing aid batteries. The “Household Batteries” segment comprises the battery business for end customers, including household batteries, rechargeable batteries, chargers, portable power (power banks) and lights as well as energy storage devices. The VARTA AG Group currently employs almost 4,000 people. With five production and manufacturing facilities in Europe and Asia, and distribution centers in Asia, Europe and the USA, VARTA AG’s operating subsidiaries are currently active in over 75 countries worldwide.



Contact Varta

VARTA AG
Christian Kucznierz
Head of Corporate Communications
VARTA-Platz 1
73479 Ellwangen
Germany

Phone: +49 79 61 921-2727

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