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2014-03-28

Durability in pocket size – Thenew VARTA Indestructible Key Chain flashlight

The successful Indestructible series now has a new addition: In March, VARTA Consumer will launch its Indestructible Key Chain flashlight, the smallest and newest member of the “indestructible” flashlight family.

It’s small, but every bit as tough as the big ones! The latest addition to the VARTA Consumer Indestructible series, the Key Chain flashlight, is robust and water-resistant, just like its siblings, and can survive falls of up to nine meters. The new flashlight weights just 30 grams with batteries and is only 83 millimeters long.

These features and its practical key chain make it the perfect everyday companion. Consumers are able to attach it to their keys, backpack or handbag or keep it in their pockets to make sure they always have a durable little helper on hand – whether they’re taking the dog for a walk or camping in the mountains. The 5mm LED bright means they’ll be able to see their way out of any situation. If they need to put it down, it won’t budge. The anti-roll mechanism at the top of the flashlight prevents it from accidentally rolling away.

The Indestructible Key Chain flashlight, including one High Energy AAA battery, is available in stores as of March 2014 for €4.99 (RRP).

For more information, see www.varta-consumer.com and the international VARTA Consumer Facebook page.

 

Press contact

häberlein & mauerer ag

Nadine Rümmelin       

Phone: +49/89/38108104

Email: varta@haebmau.de



About VARTA AG


VARTA AG produces and markets a comprehensive battery portfolio, ranging from microbatteries, household batteries, energy storage systems to customer-specific battery solutions for a wide range of applications, and, as a technology leader, sets industry standards in key areas. As the parent company of the Group, it operates in the business segments “Microbatteries & Solutions” and “Household Batteries”.
The “Microbatteries & Solutions” segment focuses on the OEM business for microbatteries as well as on the lithium-ion battery pack business. Through intensive research and development, VARTA sets global standards in the microbattery sector and is a recognized innovation leader in the important growth markets of lithium-ion technology and primary hearing aid batteries. The “Household Batteries” segment comprises the battery business for end customers, including household batteries, rechargeable batteries, chargers, portable power (power banks) and lights as well as energy storage devices. The VARTA AG Group currently employs almost 4,000 people. With five production and manufacturing facilities in Europe and Asia, and distribution centers in Asia, Europe and the USA, VARTA AG’s operating subsidiaries are currently active in over 75 countries worldwide.



Contact Varta

VARTA AG
Christian Kucznierz
Head of Corporate Communications
VARTA-Platz 1
73479 Ellwangen
Germany

Phone: +49 79 61 921-2727