In March 2014, VARTA Consumer will start retailing its powerful High Energy batteries in a practical storage box, offering the perfect way to stock up for the upcoming outdoor and holiday season.
Based on the motto “More batteries. More fun!” the new Big Box contains twelve High Energy AA or AAA batteries, ensuring sufficient power for energy-hungry devices. The innovative storage box is easy to open and is resealable. This makes the Big Box the perfect companion on the go, or even a great way to stock up for home.
Attractive retail presentation
The new improved ready-to-sell floor and counter displays are much easier to handle and set up in the retail environment within seconds. The displays are practical and visually appealing, attracting the attention of consumers and increasing battery sales at the POS.
The VARTA High Energy Big Box will be available in stores at an RRP of €9.99 starting in March 2014. For more information, visit www.varta-consumer.com or the official international VARTA Consumer Facebook page.
Press contact
häberlein & mauerer ag
Nadine Rümmelin
Phone: +49/89/38108104
Email: varta@haebmau.de
About VARTA AG
VARTA AG produces and markets a comprehensive battery portfolio, ranging from microbatteries, household batteries, energy storage systems to customer-specific battery solutions for a wide range of applications, and, as a technology leader, sets industry standards in key areas. As the parent company of the Group, it operates in the business segments “Microbatteries & Solutions” and “Household Batteries”.
The “Microbatteries & Solutions” segment focuses on the OEM business for microbatteries as well as on the lithium-ion battery pack business. Through intensive research and development, VARTA sets global standards in the microbattery sector and is a recognized innovation leader in the important growth markets of lithium-ion technology and primary hearing aid batteries. The “Household Batteries” segment comprises the battery business for end customers, including household batteries, rechargeable batteries, chargers, portable power (power banks) and lights as well as energy storage devices. The VARTA AG Group currently employs almost 4,000 people. With five production and manufacturing facilities in Europe and Asia, and distribution centers in Asia, Europe and the USA, VARTA AG’s operating subsidiaries are currently active in over 75 countries worldwide.